Our purpose, vision and values

Our heritage

A heritage of entrepreneurship – in the service of enterprise.

Our purpose

We believe that entrepreneurial minds and innovative companies are key in creating a better world. We are here to enable them to achieve their aspirations and succeed through good times and bad.

Our vision

To deliver world-class service to our customers.

Our core values

Customers first

We naturally put our customer's needs first, always seeking to understand how to deliver real value.


We are personally dedicated to the success of our customers and are accountable for our actions.


We strive to simplify what’s complex.


We achieve more working together. 

Employee statistics

  2019 2018 2017
Number of employees, average 14,939 14,751 15,946
   Sweden 8,013 7,972 8,053
   Other Nordic countries 988 1,369 1,304
   Baltic 5,544 5,348 5,213
   Other countries 1,146 1,243 1,376
Employee turnover, % 12.1 12.9 12.8
Sick leave, % (in Sweden) 2.9 2.9 2.9
Female managers % 47 45 47