Our purpose, vision and values

Our heritage

A heritage of entrepreneurship – in the service of enterprise.

Our purpose

We believe that entrepreneurial minds and innovative companies are key in creating a better world. We are here to enable them to achieve their aspirations and succeed through good times and bad.

Our vision

To deliver world-class service to our customers.

Our core values

Customers first

We naturally put our customer's needs first, always seeking to understand how to deliver real value.


We are personally dedicated to the success of our customers and are accountable for our actions.


We strive to simplify what’s complex.


We achieve more working together. 

Employee statistics

  2017 2016 2015
Number of employees, average 15,946 16,260 16,599
   Sweden 8,053 8,222 8,320
   Other Nordic countries 1,304 1,369 1,404
   Baltic 5,213 5,125 5,118
   Other countries 1,376 1,544 1,757
Employee turnover, % 12.8 10.7 9
Sick leave, % (in Sweden) 2.9 3.0 2.8
Female managers % 47 46 44