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Our vision, purpose and values

Our vision is to deliver world-class service to our customers. We believe that entrepreneurial minds and innovative companies are key in creating a better society and future. We are here to enable them to achieve their aspirations and succeed through good times and bad.

Our core values

  • Customers first - We naturally put our customers’ needs first, always seeking to understand how to deliver real customer value.
  • Commitment - We are personally dedicated to the success of our customers and are accountable for our actions.
  • Simplicity - We strive to simplify what is complex. We respect our customers’ time by being accessible, straightforward and transparent.
  • Collaboration - We achieve more because we work together. We share, challenge and learn from our experiences as a team.

Our heritage

A heritage of entrepreneurship – in the service of enterprise.

Our purpose

We exist to positively shape the future with responsible advice and capital. Today and for generations to come.

Our vision

To deliver world-class service to our customers.

Respect the future

Personality and values are shaped early on in life. The same goes for companies. We have enabled the entrepreneurs that laid the foundation for the Sweden we know today. And we built an international presence by following the ones that ventured out into the world.

Watch our video on SEB's purpose.