SEB has become the first large bank to take the step to sell funds via retail channels other than its own. Their first business partner is Fondmarknaden.se, which now offers SEB's almost 100 funds over the net.
Claes-Johan Thureson, head of SEB Fonder, says: "This is a new and interesting way for us to offer clients our funds. I think that this retail method is going to grow for SEB in the future. Choosing external channels to sell funds is a way to meet clients' needs and increase accessibility."
Fondmarknaden.se is Sweden's leading marketplace for funds on the Internet. The service offers fund information, advice and fund trading. The client pays directly through their usual bank account.
Stellan Forsberg, the managing director of Fondmarknaden.se, says: "The clients at Fondmarknaden.se often choose SEB's funds when they invest. We have therefore become a large client of SEB's. Today's agreement proves this and means that we now will deepen our co-operation to a long-term relationship. We can offer our clients SEB's total fund portfolio."