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Since 1967, Smedbo has grown to be a well-known bathroom and home accessories provider with an attractive customer offering, sold across Europe and USA.

Ownership: Majority

Investment rationale

The company has built a leading market position in its segment of premium bathroom accessory products, through a repeatedly iterated product development process to match customers wants, coupled with an appealing brand built over decades. Furthermore, the company has a good profitability profile, consistently earning >20% adj. EBITDA at a high free cash flow conversion.

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