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Loviseberg Presseri

Loviseberg is a Swedish chilled juice beverage company offering raw, unprocessed premium juice under its own brand “RÅSAFT”.

Loviseberg sells its products at all the large food retail chains and several HoReCa locations in Stockholm, Göteborg, Malmö and Helsinki, including neighboring regions. The product portfolio comprises a range of different flavors with innovative and unique mixes, including seasonal flavors. 

Ownership: Majority

Investment rationale

The trend throughout Europe shows a shift towards healthy, high-quality, juices with natural ingredients and minimal processing (or none in the case of RÅSAFT). Moreover, we regard RÅSAFT’s unchallenged market position as the only raw juice of scale as very strong and a source of attracting most satisfied customer (exceptionally high NPS score) which stays loyal to RÅSAFT’s brand over time (typically never go back to drinking any other juice).

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