Axkid
Axkid is a Swedish company developing and producing car seats for babies, toddlers, and children.
The Company has since inception focused on rear-facing car seats and actively promoted backward riding as the safest way to ride. Products are sold through Axkid’s own web shop as well as through ~900 points of sale, mostly in Europe.
Ownership: Majority
Investment rationale
Rearward-facing car seats are penetrating the overall child car seat market, driven by regulatory requirements and changing customer behaviour, providing a solid underlying market growth. Axkid is a leading player in the rear-facing segment of the market with a sustainable focus on child safety with products considered of the highest quality and safety standards, being well-positioned to benefit from structural market changes.