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Community entrepreneurs

We sponsor community entrepreneurs. Here are some examples of the different initiatives we support within the field.

Our sponsored projects

Konserthuset Stockholm and Project Playground

More people should have the opportunity to listen to and play music! With music as a tool, it is possible to create change – both for individuals and for society as a whole.

During spring of 2024, together with the children's rights organisation Project Playground and Konserthuset Stockholm, we encourage children and young people to participate in activities that they do not normally encounter in their everyday lives.

The Next Awards

To celebrate sustainable entrepreneurship and those who drive it forward, SEB founded The Next Awards competition. The prize is awarded annually in three categories that contribute in different ways to a better world.

Recoma, Renahav and Mitt Liv, these pioneers who strive for positive change, have all won SEB’s third-annual The Next Awards in 2023.

Recoma AB one of the winners of the SEB The Next Awards.

Pink Programming

Pink programming is a non-profit association that wants to create an inspiring environment where girls interested in programming can learn to code and increase their knowledge. The IT world is male dominated, but SEB has been collaborating with Pink Programming since the beginning of 2019 with the aim of bringing in more female developers to the IT and programming industry.

The need to recruit developers is great, not only at SEB, but in the entire labour market. Pink Programming plays an important role by creating a place where women can learn to program in an inspiring and unpretentious environment.

Pink Programming event in Stockholm

My Life

My Life works towards an inclusive society and a labour market that values diversity. The initiative's mentor programme, Mitt livs chans, constitutes a bridge between the Swedish labour market and competent people with a foreign background. The mentor programme is aimed at people with a foreign background and a post-secondary education who do not have a job corresponding to their degree.


Since 2017 we_change and the Fryshuset Foundation goes on an yearly tour of Sweden to meet, inspire and give thousands of young high school students the opportunity to get involved in creating a better world. During the tour, we create a meeting place where young people are presented with knowledge and tools needed to drive change. They can also discuss sustainability issues with politicians, entrepreneurs and organisations. Our partnership with Fryshuset/we_change is part of our work with sustainable entrepreneurship. The partnership also includes a Sustainability Hackaton where students engage in solving a problem or developing ideas for a better society and world.

Questions about sponsorship

Do you have questions about sponsorship or a request for cooperation? Please fill in this form.

Sponsorship questions