SEB Annual report

2030 Strategy to build for the future
Our overall ambition is to be a leading corporate and investment bank in northern Europe with international reach, providing our products and services to retail customers in Sweden and the Baltics in a digital format, with a human touch in moments that matter. Coming from a position of strength, we will accomplish this by accelerating our investments. This will enable us to continue to create long-term value for our shareholders.
As outlined in our 2030 Strategy, we will build our focus, rethink and investments in the following four main areas going forward: Acceleration of efforts, Strategic change, Strategic partnerships, and Efficiency improvement.
While the 2030 Strategy defines what we want to achieve in order to future-proof our business and accelerate income growth potential, our three-year business plan for 2022–2024 – which is updated annually – further details how we aim to get there.
For this business plan period, our efforts will be centred around two group strategic priorities.
The first is business growth, which includes capturing long-term potential in our wealth and asset management business, corporate growth, and to future-proof and grow retail banking.
The other focus area is technology and efficiency - with a continued modernisation of the technology stack, and to accelerate implementation of new technologies, thereby increasing customer and business value.
As we have adapted our strategy over time, our ambition has been to accelerate income growth and increase our profitability. This ambition will continue to guide us also going forward.
Below are our long-term financial targets for the SEB Group.