“It is a real statement of strength. Despite a tough environment we have managed to stay focused on the most important thing we have – our customers. It is fantastic to have such a start to the year, says Ann Magnusson, Head of Institutional Banking.
The survey is based on interviews with 192 asset managers, insurance companies, banks, and hedge funds in the Nordic countries. They were asked to rank their banking relationships in ten different categories, which were then weighed together for an Overall Performance score.
SEB is ranked top overall in the Nordics, but also number one among both the larger institutions (Tier 1) and the smaller ones. (Tier 2). This is an improvement compared to last year when SEB was ranked second in Tier 1.
Number one across the board
“I am extremely proud and happy that we have received such excellent ratings from our customers. We have created a new organization with an even clearer Nordic focus. We are good at different things and by working closer across national borders we become even stronger. I think the clients perceive us as a true Nordic bank, says Adam Gavel, head of Nordic Institutions Coverage within Institutional Banking.
Looking at the various sub-areas, SEB earned top scores one in all ten categories. These include personal contacts, understanding of client’s banking needs, industry knowledge, financial competence, service mindedness, coordinated offer and access to specialists, strategic advice and customised solutions, proactivity, relevant focus, and sustainability.
Forward in all markets
As for the various markets, SEB consolidates its solid leadership position in Sweden and widens the gap to the second place. In Norway, SEB rises from second to first place. In Finland and Denmark too, SEB is moving forward and closing the gap to the local leaders.
“It is clear that we are starting to catch up to the leaders and are now a relevant contender for first place in all the Nordic countries”, says Adam Gavel.
Top 5 list at Prospera here