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SEB one of Sweden's most valuable brands

SEB ranks eighth when Kantar names Sweden's most valuable brands. The ranking is part of a global brand measurement.

“We are happy to be in the top ten, not least in view of the tough competition we are facing. Our brand work is long-term. Basically, everything is about creating value for our customers and for the communities we operate in. We as a bank have an important role to play,” says Ulrika Areskog Lilja, head of Brand, Marketing & Communication at SEB.

The Kantar Brandz survey is a global brand survey that includes a total of 20,100 brands in 54 markets and is based on 4.2 million consumer interviews. By combining customers' attitudes towards, and relationships with, the brand with financial key figures, Kantar calculates the brand's capacity to create value.

Kantar is a data analytics and brand consulting company, based in London, England.

In the review of the 30 most valuable brands in Sweden, Kantar highlights, among other things, SEB's communication activities linked to financial equality in terms of savings, investments, pensions and being able to pursue one's dreams. Sustainability, entrepreneurship, and equal financial opportunities are focus areas for SEB in marketing and communication.

“Our focus areas are based on our business activities, where we create value for our customers, both households and companies, through responsible advice and capital. The value of our brand is something we are keen to not only manage well, but also develop in step with the times and our business,” says Ulrika Areskog Lilja.

Kantar's survey also shows that Swedish brands are generally successful. The 30 most valuable Swedish brands rank high in a European perspective counted per capita.

Sweden's most valuable brands according to Kantar:

  1. Ikea
  2. Spotify
  3. Vattenfall
  4. H&M
  5. Telia
  6. Ica
  7. Absolut
  8. SEB
  9. Klarna
  10. Volvo Cars

More about the survey and the full list of brands (kantar.com)