The survey is based on interviews with 181 asset managers, insurance companies, banks and hedge funds in the Nordic countries. They were asked to rank their banking relationships in ten different categories, which were then weighed together for an Overall Performance score.
SEB improved its score from 3.93 to 4.04 and achieved the top ranking overall in the Nordic countries. SEB earned a number one ranking among smaller institutions (Tier 2) and number two among larger institutions (Tier 1).
“We are grateful and humbled to receive such high scores from our customers. It means a lot! We are always trying to improve the way we work, and this survey confirms that our customers appreciate it,” says Adam Gavel, head of Institutions Coverage in Institutional Banking.
Looking at the various sub-areas, SEB earned top scores in seven of the ten categories. These pertained to personal contacts, understanding customers’ banking needs, financial expertise, service attitude, a coordinated offer and access to specialists, strategic advice and customised solutions, and sustainability support.
As for the various markets, SEB consolidated its solid leadership position in Sweden and earned second place rankings in Norway, Denmark and Finland.
“We laid out a plan a few years ago to work with a more Nordic approach across the board,” says Adam Gavel. “Instead of focusing on each country itself, we are trying to bring a Nordic angle in all our advice and analysis, and we are cooperating much, much more between the Nordic sites. The fact that we have now been ranked one or two in all countries is proof that this is working.”
How are you working further now with the Prospera results?
“No matter how good our scores are, there are always things that we can improve,” Adam adds. “We now have to think about where we will put our focus this year – what will be most important for our customers and how we can support them in those areas.”
The Prospera survey for 2022 shows that for the second year in a row, SEB earned a top ranking in the Nordics from both large corporates and financial institutions. SEB also received a high ranking in the real estate segment.
“This shows that we at SEB are good at working with customers no matter what segment. It’s a great strength when we are talking with our customers,” Adam says.
Read previous article Large corporates rank SEB number one in Nordics (sebank.se)