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Håkan Åkesson, Sweden’s ambassador to France, and William Paus seen here cutting the ribbon at SEB’s new representative office. They are flanked by Charlotta Lindholm and Ole Hamre from SEB.

The aim in establishing the new office is to create a platform for relationship-building. The office will be an important part of the Private Wealth Management & Family Office division’s international network.

“We want to create a meeting place where potential customers can be guided to relevant business units that meet their needs for home mortgages and asset management services, for example, but also have a place where then can network,” said William Paus, Head of the Private Wealth Management & Family Office division.

Other Nordic banks have scaled back their presence in the region in recent years.

“We will be the only Nordic bank with a physical presence in Nice. The office will be a local anchor for both existing and potential customers,” said Ole Hamre, Head of PWM&FO International.

Marcus Nystén has been named as manager of the new office. He has a long career with the bank and served most recently in a role as senior banker. Prior to this he worked for many years as country manager in Finland.

Read more about the representative office in Nice