Anna Andrén about SEB's position in the foreign exchange market and Prospera survey.
Competition in the foreign exchange (FX) market is intense and many customers trade with SEB, other Nordic banks as well as international banks. The new rankings report from Kantar Prospera, a market research firm, shows SEB’s offering is strong across the board.
“We maintain the favourable position with institutional investors we have had for several years, but now also make great progress among Swedish corporate customers, which is very pleasing,” says Erik Bauer, head of FICC sales in Sweden.
FICC is short for Fixed Income, Currencies and Commodities.
SEB is the bank that most of the survey’s 91 respondents name as one of their core providers for FX services. SEB’s market share is also larger than competitors in all market segments. Two thirds of respondents were corporates and one third financial institutions.
SEB and Danske Bank both scored 4.24 on average, thereby jointly claiming the top spot in the survey.
Survey respondents also say SEB is better than all Nordic peers for emerging market currencies. Bauer believes the bank’s international network is valuable in this respect and gives SEB a competitive edge.
FX services are global in nature and the service model extends to 24 hours every day, meaning different SEB sites work in close collaboration.
Anna Andrén, head of Foreign Exchange at SEB, also highlights the bank’s relative strengths in risk advisory, research and strategy, and these areas will continue to be in focus going forward.
“This year’s result shows that we now have a top-ranked offering towards both corporates and institutions, and I am very proud of all the team-work and commitment in the organization that has led to this result. Work to continue improving and future-proofing our customer offering is under way. We are optimistic about the future,” Andrén says.