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Mathias Appelblad appointed Global Creative Director at SEB

Mathias Appelblad has been appointed as SEB’s first Global Creative Director. This newly instated role will help steward the journey of the brand into the future. It will cut across all touchpoints.

Mathias is a seasoned creative with a long experience transforming global brands. He has worked at agencies in both Sweden and the US, as well as on several Asia based brands. Over the years he has led work for clients like Apple, IKEA, AT&T, HBO, and Volvo Cars. Many of his projects have gone on to win several of the highest accolades in the advertising industry.

“Like so many other industries, the financial industry needs to keep up with the world. It’s about staying relevant and create stronger connections to the brand. It’s about looking past providing just transactional values and work on the intangible ones too. I am glad to join the SEB team.” says Mathias.

"Mathias is a rare blend of creativity, strategy, and innovation. The world is evolving at such a rapid pace and we're standing on the threshold of a new era for the brand. I couldn’t be more excited to have him join us to help us write the next chapter”, says Sara Öhrvall, Chief Digital, Customer Experience & Communications.