SEB in Latvia is already using a host of web based communication channels including Draugiem.lv (equivalent to Facebook in Latvian language), Twitter, Skype, YouTube, Soundcloud, Slideshare, Flickr and Foursquare.
“We are always looking for new opportunities to meet our clients. It is important for us to be in the place where our customer is and to communicate with him or her in the most convenient way,” Ieva Tetere, head of SEB’s Latvian retail banking unit, says.