As of today, Monday, 2 April, SEB's German bank has changed its name to SEB. Starting today, the old signs at 177 branch offices and at 30 centers for unit-linked insurance and fund sales in Germany will be replaced with the SEB logo. The change of name represents a step in the ongoing international expansion of the SEB Group. Europe is a region of high priority for the Group and it is therefore important that the SEB brand be visible there.
During 2000, BfG was able to implement its restructuring faster than had been planned:
"During the restructuring process, BfG has been able to maintain its customer base of approximately one million clients and has, in addition, doubled the number of e-banking clients to 150,000," says Lars Lundquist, President of SEB in Germany.
"The strategic areas of growth for the new bank are asset management, e-banking and insurance services," says Lars Lundquist.