“Global warming is one of the biggest threats to our planet. A rapid warming of the planet changes the conditions for the weather, freshwater supply, growth periods, and a sustainable life for us and all animals,” says Jonas Solehav, Corporate Sustainability.
Earth Hour is a way to create commitment to this issue and send a signal to those in power to take climate change seriously. WWF's goal is for the campaign to reach two billion people and half the population in Sweden.