Three strategic priorities

The three strategic priorities reflect the bank’s view of its direction in a longer perspective and the three focus areas are key to realising the business plan for 2016–2018. 

Leading Customer Experiences

Develop long-term relations based on trust so that customers feel that the services and advice offered are insightful about their needs, are convenient and accessible on their terms and that SEB shares knowledge and acts proactively in their best interest.

Resilience and flexibility

Maintain resilience and flexibility in order to adapt operations to the prevailing market conditions. Resilience is based upon capital strength. Cost efficiency provides room for new investments. 

Growth in areas of strength

Large corporations and financial institutions
Continue to grow and enhance customer relations in the Nordic countries and Germany with a full-service offering and digital client portals and to selectively attract targeted UK corporate customers.

Small and medium-sized enterprises in Sweden
Develop and broaden the offering to small and medium-sized enterprises with a proactive advisorydriven approach also attracting new customers.

Savings offering to private individuals and corporate customers 
Create growth by offering customers convenient and advisory based digital solutions including bancassurance to cater for customers’ need for long-term savings.