Private customers

We provide advice to some four million private customers in Sweden and the three Baltic countries – Estonia, Latvia and Lithuania – along with financial products and services. Our ambition is to offer solutions for all financial needs.


Our strategy in the private market is to meet customers' full needs for advice and financial services. We make it easy for our customers to manage their personal economy and plans for the future, with a special emphasis on savings.

To achieve this, we offer services and products for all phases of life along with advice and expertise in various areas and levels. Availability is a key component in our offerings and we provide a range of tools and interfaces that make it easy for customers to manage their finances.

We give customers the opportunity to choose how and when they want to meet us – at our branch offices or through our 24-hour online, mobile and telephone banking services, where customers are served in over 20 different languages.

Learn more about our offering

Sweden (in Swedish)