Sponsoring policy

All our sponsoring activities follow these guidelines:

  • We are involved only where we have an active role as sponsor. We contribute both with financial support and by getting involved.
  • All our sponsorship programmes are based on our fundamental values, and revolve around:
    - Sustainable activities for children and teenagers
    - Entrepreneurship and innovation
    - Education and knowledge
  • We would rather have fewer sponsorship programmes where we can ensure involvement than many programmes where we lack resources to take part.
  • We don't sponsor individuals.